Lexicomm

Lifechanging coaching for a copywriting start-up

The problem to solve

Meet Anita. Owner of Lexicomm, a creative copywriting start-up founded during lockdown.

As an experienced marketer and expert in communications, Anita wanted to help businesses improve their marketing.  But, with years working in the corporate world and a lack of confidence, she was worried about going it alone.

Inspired by fellow business owners at my business Mastermind group, she decided to take the plunge. But, leaving a stable job in the middle of the pandemic meant she needed to hit the ground running.

Keen to build a successful business and maintain the work-life balance she’d fought so hard to achieve, Anita turned to me for guidance.

Making it happen

I love helping people leave their job and start their own business! And I was especially excited to work with Anita at the beginning of her journey to create maximum impact.

I identified that Anita would benefit from the Make It Happen programme which would give her the structure, focus and direction she craved, to create a business she loved and a life she loved even more.

Anita was particularly nervous about pricing and, like many of my creative clients, undervalued her worth. So, I helped her to define ideal client profiles and package up her services for maximum impact and value. Using my tried and tested approach, I helped Anita develop a robust and engaging customer journey to maximise sales and minimise time.

The Results

Anita is 9 months into her programme and has made the kind of progress I usually see in fully established businesses! She has a robust sales processes in place, a strong marketing presence and is inundated with referrals for website projects. She’s doing work she loves with clients that inspire her. All whilst enjoying a day off each week to pursue her fiction writing dreams. Her self-belief has soared, as has her balance sheet now that she has the confidence to charge her worth.

If you’d like to achieve more for you and your business, I’d love to make it happen for you too.