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Behind the scenes

Creative masterminds, problem solvers and efficiency ninjas


We all have a story. A reason for doing what we do. A purpose to fulfil. A journey that’s led us to this point. Stories are filled with metaphors, symbols at key points in our life. And those metaphors provide clarity for new ideas and ways of working.  Meta4 was borne to help you increase that clarity. To change your story. Or write a new one!

Clare Whalley

Straight Talking Business Coach and Founder

Meet Clare. Straight-talking no-nonsense business coach, and lifelong learner, Clare lives for family, literature and travel (preferably all at the same time). Known for her ninja-like efficiency skills, Clare is all about balance and equality; something she works hard to achieve for her clients. 

When she isn’t inspiring business owners to do more of what they love, you’ll find her clearing up at pool, practicing piano or trying to nail a freestanding handstand!

Katie Hale

Marketing & PR – It’s all about Reputation

Meet Katie. Marketing mastermind and positive PR prodigy, Katie is the queen of connecting people and knows just about everybody! Passionate about local businesses, Katie loves coming up with creative ideas to help businesses whip up a storm.

When she’s not helping clients maximise their marketing, honorary Chamber President Katie loves party planning (birthday cake anyone?), pampering her pooch and is known for her never ending quest to snap the perfect pic.

Helen Martin

 Business Manager -Efficiency Ninja

Meet Helen. Efficiency Ninja specialising in streamlining processes, optimising workflows, and ensuring everything runs like clockwork. Managing day-to-day operations, coordinating projects and keeping things moving smoothly, she truely takes the stress out of admin!

When’s she’s not busy organising, you can find her watching her beloved Birmingham City FC, trying to persuade her permanently sleeping dog to go for a walk or catching a muscial with her daughter!

Clare’s favourite quote

“The noblest art is that of making others happy.”

P.T.Barnum

Katie’s favourite quote

“Your brand is what people say about you when you’re out of the room.”
Jeff Bezos

Helen’s favourite quote

“You can do anything, but not everything.”

David Allen

My Story. My Meta4

I worked for a huge company for ten years. For the first five I thought I was happy. I was earning great money. I had a company car and all the trimmings. I was well respected and good at my job. So, I was asked to take on more. More work, more projects, more teams.

For the next five years, I hated my job. I was stressed. I felt put upon. I was managing everything but felt like I was achieving nothing.  After setting up a £20 million project in India, by myself, from start to finish, I suddenly felt empowered to go it alone. So, seeking clarity I went to see a life coach. Immediately I knew what I wanted to do; to help others leave a career they loathed and start a business they loved.

And so, in 2007, Meta4 was born.

Less 'busyness'. More business.

I genuinely believe you can do anything you want to do and be whoever you want to be. So my mission is to make it happen for business owners who want to get out of overwhelm and into more control, clarity and financial consistency.  And for those who are ready to scale up and step down from the day to day, it’s the next level.

Both for a business you love and a lifestyle you can love even more.

Running your own business right now feels like hard work. But it doesn’t have to be that way. A thriving business is not about being constantly busy. I’m all about encouraging people to ditch the ‘busy’ badge and be productive instead. Enabling you to embrace time off. I want people to be able to switch off their laptops (yes, OFF; not just on standby!) and NOT work at a weekend.  Because fun and family are important business too.

Less 'busyness'. More business.

I genuinely believe you can do anything you want to do and be whoever you want to be. So my mission is to make it happen for business owners who want to get out of overwhelm and into more control, clarity and financial consistency.  And for those who are ready to scale up and step down from the day to day, it’s the next level.

Both for a business you love and a lifestyle you can love even more.

Running your own business right now feels like hard work. But it doesn’t have to be that way. A thriving business is not about being constantly busy. I’m all about encouraging people to ditch the ‘busy’ badge and be productive instead. Enabling you to embrace time off. I want people to be able to switch off their laptops (yes, OFF; not just on standby!) and NOT work at a weekend.  Because fun and family are important business too.

Creative thinking for creative businesses

For a long time, I thought I wasn’t creative. But I always had a solution to any given problem. Now I realise that creativity can also be problem solving. And with my experience (and awards) in team management, sales and customer delivery, I relish helping business owners solve their challenges!

It’s why I love working with creatives too. Copywriters, marketers, graphic designers, web designers, film makers, podcasters (the list goes on). Your ability to think a little differently and create something emotive that brings about change, coupled with my ability to enable clear strategy, increased structure and better work-life balance is exactly why I started Meta4.

So, if you’re creative and you want your business to grow as well as delivering more clarity AND focus, I’d love to help with the solution.    

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