Bondfield Marketing

Grow whilst working less

The problem to solve

“I’ve grown my client base in the last few months, so this year has potential to be the biggest yet financially, but I am also still doing all the admin etc. I want to ensure my clients are getting the best service and to allow space to take on more clients and projects without working more hours”.

A lack of client processes and boundaries mean I constantly feel I am lurching from one thing to another. My email inbox is driving me crazy, between the volume of emails and things going to spam, I felt I was going to miss something important… Whilst clear in my own mind on what my offer is – I’m not sure if I am effectively communicating this. My work tending to come from trusted partners rather than as a result of specific marketing activity – e.g., networking, podcast, website. I want to turn this around. I’m also ready to successfully outsource some tasks to someone I like and trust, and not feel I was doing all the things all the time. I appreciate Clare’s straightforward approach; I can see how she runs her business and the impact she’s had on others. I am ready to learn from that.

Making it happen

It was important for Jenny to gain clarity on her unique strengths and fully understand why her clients bought into her services over her competitors. Once confident of her individualistic approach sharing her superpower of being a ‘safe pair of hands’ to professional service business owners was when business growth started to take place.

Focusing on her skills we were then able to start developing her service offering, website content and marketing activity to attract more of her ideal clients.

We introduced many new processes that enabled Jenny to streamline and create more efficiencies in the day to day running of the business, putting clear expectations and boundaries in place for existing and new clients and freeing up time for jenny to continue writing her book.

The Results

Jenny is in the process of working with an editor and publishing her book; ‘Marketing for Introverts’, which is a business long goal. She has started working with a Virtual Assistant who she likes and trusts to support her in scheduling marketing content for her own business and clients alike. She has increased her profits, stopped working weekends, is able to take time out guilt free and feels in control of her client base and the work she delivers for them – whilst fully valuing her worth.

Now able to plan (and implement!) short- and medium-term marketing campaigns, improving team morale and refreshing their brand messaging. All whilst innovating how they interact with their customers, existing and new.

If you’d like to achieve more for you and your business, I’d love to make it happen for you too.