Calluna

“Business Start-up” with ‘Business in a Box’

The problem to solve

With a passion for nutrition, brimming with ideas and a desire to ‘give back’ Tine started her Nutrition business in 2012 and enjoyed a relative amount of success. She had just finished her degree in nutrition and had lots of things she wanted to share with people.

In 2015 Tine reluctantly put her dreams of running a nutrition business on hold due to managing a very young family and her husband taking on a demanding international career.

Tine’s first thoughts:

I felt a strong need to contribute to society and help others and with so many ideas I knew I wanted to start my own business. The timing never felt right, and I was embarking on so many courses I just got to the point where I was determined to start, but just didn’t know where…so I reached out to Clare.

Making it happen

After a session to discuss Tine’s business and digging deep to establish what she wanted to achieve, Tine decided that ‘Business in a Box’ was the right coaching programme for her.

This programme brings together a team of dedicated business professionals; a Business Coach, Graphic Designer, Web Developer, and an Online Business Manager (without paying the salaries to match!) working together to develop all aspects of her business. Tine wanted to create a fresh brand that beautifully brought together her Nordic heritage and her overwhelming desire to help others. Working with Meta’s branding partner, Kate, many potential business names were discussed and of which the Norwegian inspired; Calluna Nutrition – A better lifestyle for a lifetime, was chosen.

Working closely with Clare, Tine was able to develop clear ideal client profiles, her nutrition packages, a clear and engaging marketing message, and a confidence in her ability to deliver an inspired customer experience.

The Results

Fast forward 12 months…

Tine’s brand has been fully launched with a clear and consistent marketing message across all marketing channels. She is communicating with her potential clients through regular videos, enewsletters, webinars and via networking events. Tine has a professionally designed website to be proud of aligned with her brand and a full catalogue of brand photography that she uses across all her marketing and social media platforms.

All of Tine’s business processes and client facing materials have been set up by Meta4’s online business manager, so her clients receive the same great service from her, from enquiry through to completion, sharing her message in a professional and inspired way.

Tine is fulfilling her original dream and has started working with clients, helping them to achieve a healthier lifestyle for a lifetime. All of this was achieved through lockdown with two children at home whilst Tine was living and working outside of her home country. Showing that a business start-up can be achieved once you have the right help and support.

If you’d like to achieve more for you and your business, I’d love to make it happen for you too.