Small Business Marketing Strategies

How do I set prices in my small business?

Pricing is a question that comes up time and time again for many small business owners. Where to even start with pricing up services can be the number one challenge for start-ups and established businesses alike.

To be the cheapest, …

Are you a Secret Launcher?

Launching a new product or service can be a daunting aspect for many small business owners.

It’s likely you (and your team) have put in a great deal of effort thus far pulling together a new route to market or …

The Importance of Reacting to the Market

2020 and 2021 thus far has taught small business owners many valuable lessons.  Who knew how little control we all had over our lives and our businesses?

BUT, working with many different small businesses across varying industries has shown just …

Marketing on a Budget

In tough times such as these, we start to consider costs and we should! But one of the first costs small business owners decide to reduce is the marketing budget (second is training). This is ALWAYS a costly mistake… and …

Your Start-Up Ingredients

Current statistics (from Direct Line in 2020) show that the UK is now home to millions of ‘redundantpreneurs’, people who took being laid off work as an opportunity to start up their own business rather than find another job. …

Accountability, Accountability, Accountability

Are you a rebel?

Forget about location, location, location. Accountability is Queen. You may believe you know what you need to do to grow your business, you may even be feeling motivated to do so…So why aren’t you going ahead …

Organic Versus Paid Digital Marketing

How do I increase my digital marketing results and convert likes and follows into sales? This is a question that is coming up more and more from business owners seeking help and support to keep up with the allures of …

Honing Your Interviewing Skills To Hire the Best People

Guest Blog from Hope Howard

Small business owners often end up juggling a lot of hats, which is why hiring other team members is an important step towards creating sustainable business efforts. In order to steer their business towards continued …

Be More Creative (in your small business)

#BeMoreCreative

Creativity either strikes or it doesn’t. But what many writers, those adept at developing their creative muscle, will share with you is that they sometimes must force creativity; sit down, start writing and see what materialises.

When was the …

Business Coaching Disasters

The longer I’ve been in business the more coaching disasters I hear of from fellow business owners and potential clients. Those people who need to work with a business coach, but are unfortunately once bitten, twice shy – understandably!

I’ve …