Are you a Secret Launcher?

Launching a new product or service can be a daunting aspect for many small business owners.

It’s likely you (and your team) have put in a great deal of effort thus far pulling together a new route to market or new service; being innovative in your thinking, hours in product or service creation, time and resource spent in designing marketing collateral, as well as researching the (potential) market in the first place.

It’s never a surprise to business coaches to hear by the time it comes to marketing the new service energy and motivation levels are seriously depleted and it all grinds to a halt…

At this point 80% of the hard work has been done. But the last 20% is equally as important. Without the final 20%, the service is NOT getting to market and will always remain unfinished.

You may as well have opened the shop but kept the whitewash on the windows!

If no one outside of the business knows about your new service, how will you sell it and get a return on your (time and resource) investment? And, let’s face it, if the idea has got this far, it’s an idea worth pursuing and bringing to market. You can do this!

Follow this KEY product service launch step:

If you have not launched a new product of service successfully before, then start in the easiest way possible.

What gets in the way of small business owners launching is the work that has gone in thus far. By launch time all parties are exhausted and likely bored! By this point it all just feels too big and difficult, combined with an (un)healthy dose of fear. Fear of failure, of success, of visibility, you name it…

There are a number of ways in which your business can launch a new service. From email campaigns and press releases through to social media campaigns and paid advertising, however;

Let’s make your launch easy.

What is your most successful route to market i.e., what is the biggest and popular way existing business comes to you? Or if your business is a start-up, what is your favourite way of interacting with your audience?

Once you know your ideal clients preferred method of reaching you. Start here. Give your clients what they want. If the majority of new enquiries comes through Google, then google ads, a social media campaign and a landing page will be your launch route to success.

Check out a recent relaunch of ours for Meta’s Business in a Box

If you feel like you are ready to talk, book in for my complimentary Kickstart Session – a one hour call to understand whether you are ready to turn your dreams into reality.