Do you Believe? 

It’s a big question, but I’m talking about the lowly Christmas Card.

Do you believe in sending Christmas Cards? 

Is it a total waste of time and money or it is a nice way to wish clients / contacts Merry Christmas? OR is it a missed marketing opportunity?

I started working with a client in the construction industry a few years ago, we rebranded and created a new website then as Christmas approached I suggested we send Christmas to cards clients. I was met with much resistance! They felt it would be a total waste of time .. who even looks at cards, right!?!  

I talked them into it, and they actually ended up with a lovely branded card to send out for the festive season.

From that simple card (about 150 went out) the client received 4 emails – 2 were contacts getting back in touch who were complimenting them on new brand and 2 were dormant clients with some work for the New Year. 

This exceeded even my expectations! But what it showed is that a simple activity could generate business as it was a great exercise to remind people you are there. 

It doesn’t have to be clever, or sales driven and have a call to action – just a simple message and reminder of your presence! 

What I would suggest is;

Include your brand in some way. If budget doesn’t stretch to personalised cards, use stickers! 

Don’t sell!!! Yes, it’s a good reminder of your business, but you don’t need a sales message. 

Get everyone to sign the card or have them printed inside to save time.

Get organised and send them early i.e., NOW!

Merry Christmas!

Guest blog by Katie Hale, Meta4’s Marketing & PR Expert